Tabletop

Tabletop is part of the commercial industry. It describes the works with high-speed / slow-motion cameras such as Phantom, special robots - motion control like Bolt and customizes rigs. Tabletop director is mostly associated with food but it can be all kinds of shoots including demo products and other that involve slow motion and other techniques to catch the moment of beauty that is hard to see with the bare eye. Very often tabletop director or food-film director works with special lenses like macro lenses, Frazier lenses or endoscope lenses. Not all shoot need high-speed camera Phantom (especially food-film). Some of them can be done by using regular movie cameras such as Alexa or Red. Tabletop directors are commercial artists whose goal is to create mundane foods look so irresistible that people want to eat the TV screen.